I recently ran across this brochure. I struggled with whether or not to post it, but Kylee Pearson convinced me that I must. Papyrus never takes a rest, so neither can I.
I just think it is an interesting combination, graffiti and papyrus. The designer was probably trying to make a statement about how ancient Egyptians were the first to really do graffiti and all art nowadays has really stemmed from that. (though they did it with chisels and wall paint) In which case, papyrus was the perfect selection of typeface.
In all seriousness, I love the front logo/image. It's kinda vintage/urban/simple and the photography is really nice as well. Not a bad brochure, I would probably just make sure people know that papyrus is referring to ancient Egyptian graffiti, because not everyone is as keen as I am when it comes to reading into that context.
Tuesday, April 15, 2008
Thursday, April 10, 2008
a stroll through the grocery store
Here is the situation. I go to the grocery store for some groceries. While I'm walking down the aisle, I notice the tea section. I then think to myself, "I bet there is some papyrus lurking in the tea section." Not more than half a second after having this thought do I notice this special brand of tea that does all it's work in papyrus. Fate? I think not.
So then I decide to make a point about how prominent Papyrus is, so I resolve to find all the papyrus I can in that particular aisle... but as if the Papyrus read my mind, I couldn't find much of any more papyrus. Though I did notice one lone candle showing off some papyrus.
All in all, a grocery store can be a hotbed of papyrus. Pick your aisles carefully.
So then I decide to make a point about how prominent Papyrus is, so I resolve to find all the papyrus I can in that particular aisle... but as if the Papyrus read my mind, I couldn't find much of any more papyrus. Though I did notice one lone candle showing off some papyrus.
All in all, a grocery store can be a hotbed of papyrus. Pick your aisles carefully.
Wednesday, April 2, 2008
ready to ranch
So I was lucky enough to be on a flight this last week, and decided to thumb through one of those exciting airline magazines. I couldn't bother with reading any of the thrilling articles (I'll have to read about the best vineyards in the northwest some other time), because the advertising was so atrocious it was distracting. But one little gem especially caught my eye.
Kudos to the designer, he or she didn't get too caught up in using way too many typefaces, a crime committed by many other advertisers in this mag. In fact the designer found one typeface he or she liked and didn't stray from it at all. Every single piece of copy was consistent. Consistently papyrus that is. Guess what, Papyrus is very hard to read in paragraph form. If it has to be used keep it to a heading. But better yet, don't use it. Stick with Comic Sans, Brush Script, Arial, or something precious like that.
Kudos to the designer, he or she didn't get too caught up in using way too many typefaces, a crime committed by many other advertisers in this mag. In fact the designer found one typeface he or she liked and didn't stray from it at all. Every single piece of copy was consistent. Consistently papyrus that is. Guess what, Papyrus is very hard to read in paragraph form. If it has to be used keep it to a heading. But better yet, don't use it. Stick with Comic Sans, Brush Script, Arial, or something precious like that.
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