Hello. This weekend I traveled with some lovely people to Seattle for a good time of hanging out and not being in Idaho. For just a few minutes we stepped inside a mall. According to their website:
Pacific Place is downtown Seattle's premier shopping, dining and entertainment center. Featuring Tiffany & Co., MaxMara and Coach along with J. Crew, Chico's, Ann Taylor, Helly Hansen, L'Occitane, Restoration Hardware, Barnes & Noble and Williams-Sonoma. An 11-screen AMC Theatres complex. Skybridge connection to the flagship Nordstrom store.
Blah blah blah. Basically it's a really yuppie mall and no one my age can afford anything in it. So of course I was extremely surprised when I saw the new store going in next to Express: Seven salon. Of course any place going into this mall is going to have a nice identity designed by some respected design firm... right? Well in this case I sure hope not. As you can see their logo consists simply of the word "seven" in papyrus and a papyrus number 7 knocked out of a black circle. Are you kidding me? Whoever designed this corporate identity thought that everything that they needed to say about this company could be done with papyrus and nothing else (besides the color orange I guess). So if you ever want a haircut that looks like it was done in Egypt a thousand years ago... this is the store for you.
1 comment:
I love it. Keep it comin man.
-Darren
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